Keep It Simple Stefan!
One of the things I’ve been doing recently is trying to cut down on the many distractions that I find are diverting my attention away from my core Internet Marketing tasks. Like many people early in their IM careers I have been trying to do too many things at once and if I want to be successful this has to stop.
An example of this is in the sheer number of domain names I have accrued over the last few years. This is primarily down to having an idea about either creating a product or promoting a product and immediately going out and buying a domain name that I then feel obliged to do something with.
Of course the quickest thing to do is throw up a blog and create some content with the aim of getting a few visitors to click on the advertising that’s plastered all over it. The problem is when you are trying to do this for 2, 3, 4 or more different blogs it can become incredibly time consuming and eventually, when/if there is no obvious return, it’s easy to just stop.
So then I ended up with a bunch of practically useless sites out there collecting virtual dust. Worst of all the guilt then gets to me and I decide I should make an effort to add new content or look at automation and the next thing I know I’ve spent a week focusing on a part of my business that just isn’t worth the effort.
And when you are at the stage I am at it doesn’t make sense to be putting content in a whole bunch of different places and picking up a visitor here and there instead of just focusing on one site… this one. After all if I placed all the content from those sites on to here I would have no problem releasing regular articles that will be useful to my audience, rather than risk not updating this site for a couple of weeks while I mess around with the others.
So what have I done about it? Well firstly I have set quite a few of my domains to naturally expire rather than automatically renewing them (which just costs money at the end of the day). Many have a number of months to run so if I do have a brainwave (and it checks out) I can still renew it then, when it actually serves a purpose.
Additionally I’ve simply closed a few blogs that were adding absolutely no value to my or anyone else’s business. In some cases the statistics suggested I may have been getting less than 10 visitors a month which is not exactly earth shattering. And if by chance someone does follow an old link to one of the those sites they’ll find themselves here, where they can get to know me better and then decide if I’m someone they are interested in working with or reading about.
I still have a few sites left, some I am seriously considering keeping and others which will likely disappear too. It feels a little bit like I’ve had a spring clean and we all know how good that can feel when you de-clutter your surroundings! The trick of course is to make sure I don’t just replace those old sites with new ones, so that’s going to be my personal challenge for a while.
I will admit that it took some hard choices, but at the end of the day it feels good to have done it. I doubt anyone is going to miss them, I can concentrate fully on the more important parts of my business and I can still ‘save’ any domains or sites I think are worth keeping (and working on at the right time).
How about you, have you found yourself tidying up your business recently? If so what type of things have you done to focus your attention on the right things? Let me know via a comment as I’m keen to hear about your experiences too.